ASIA PACIFIC
Built for the property you actually run
We work with boutique hotels and residential estates across Asia Pacific, and with the companies that manage rental portfolios for them. We fix the commercial side of the business and build the software it needs to run. Usually both.
or write to sales@sunramhospitality.com
Photograph: Anh Tuan To / Unsplash
The practice
A 40 key hotel has the same problems as a 400 key hotel
There is no revenue manager and no IT department. There is an owner, and a manager 9 years into the job who keeps a spreadsheet called occupancy FINAL v3 (2).
The firms that serve the 400 key hotel charge more than the 40 key hotel earns, so the small operator works it out alone. That has been true for as long as anyone reading this has been in the business.
- Vendor commissions
- 0
- Taken, ever
- Client owned
- 100%
- Code, data, accounts
- Business days
- 2
- To reply to anyone
- Weeks
- 6
- Typical build
Practice
Four ways we are brought in
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Boutique hotels
Reading the property against the set it actually competes with, then rebuilding rate and the way the floor runs. Most of the gain is in the second part.
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Estates
Short stay inside a residential estate, without the estate revolting.
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Rental management
Unit economics and field operations for operators who grew faster than the way they work.
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Custom systems
The software your business needs and nobody sells. Built small, handed over with the keys.
WHY WE BUILD
Nobody was ever going to build it for you
Say you run 9 buildings with one van and one driver. The housekeeping schedule has to survive a late checkout on the far side of the site and a 6pm arrival, with the driver clocking off at 4pm. No software company will ever build that. There are not enough businesses shaped like yours to be worth anyone's while.
For 30 years the answer was to buy a product built around someone else's hotel and change how you work to suit it, or pay an agency more than the problem was worth. Most owners took neither and kept doing it by hand.
That changed, and it changed fast. A small single purpose tool now takes weeks and costs less than a year of the labour it removes, so we build them. The scheduler that knows about the van. Last one was an owner statement that handles 2 currencies and 3 ownership splits without anyone opening a spreadsheet.
There is no such thing as a problem that is too bespoke.
Bring us the one everybody told you to live with.
We are not looking for reasons to build things. Where a product already does the job we set it up and train your people. That is most weeks. The first useful thing we do at a new property is cancel a subscription nobody can account for.
Everything here is something we paid for in our own properties first.
SECTORS
Tell us about the property
30 minutes, no slides. If we are not the right answer we will say so on the call.
or write to sales@sunramhospitality.com